CONTENT MARKETING SERVICES WE PROVIDE
- Social Media Marketing Consulting
- Social Media Content Management
- On-Site Content Marketing
- Email Marketing
WHAT IS CONTENT MARKETING?
Content marketing is a type of marketing which intends to provide valuable information to a specific audience, not explicitly related to a brand, but with the intention of driving business.
Social media marketing, white papers, infographics, images, and videos are just a few examples of content marketing.
SOCIAL MEDIA MARKETING
We have a full page dedicated to social media marketing
, however we'll cover some basics here.
When it comes to sharing content on social media we believe in a theory known as jab, jab, jab, right hook. This means give, give, give, ask although often the ratio is more like 10 to 1.
Doing content marketing on social media platforms means providing value, often in the form of entertainment or education, to your followers based on their interests in a way that you're able to relate your brand to.
There are a many social media platforms and each provides a different context for communication.
The one you should be taking advantage of depends on your business and your customers.
All have attention and it's up to us to figure out how to nurture that attention in a way that works for your goals.
ON-SITE CONTENT MARKETING
On site content marketing is what you're reading now. It is content on our website. Different from blogging because it's not something you continue to do over and over again. You may revise your on site content to make sure it's up to date, but you're not going to change in regularly.
On site content is often created with search engine optimization
in mind both to make it easier for Google to find your page and to make sure the content is relative to what people are actually searching on the web.
On site content marketing is a foundational piece of any website and without it a site performs poorly and will not convert anywhere close to its potential.