Email marketing is a great way to keep in touch with current customers, get old customers back, and generate new business when prospects opt-in to learn more. By creating the right email marketing funnel your business can be top-of-mind and tip-of-tongue when someone is considering using services or products your provide.
The most underrated form of marketing is marketing is through current customers.
Farming refers to nurturing the customer relationships you currently have in order to increase your CLV (Customer Lifetime Value). Often this is in the form of product or service updates and releases or discounts and specials.
Hunting refers to generating new business.
Typically this will be executed by getting prospects to opt-in to an email marketing campaign which leads them to a purchase. However, emailing current customers and offering a referral award can also be a great way to get your customers to do recruit for you.