ONLINE MARKETING SERVICES WE PROVIDE
- Discovery Process
- SEO (Search Engine Optimization)
- Content Marketing
- Reputation Management
- SEM (Search Engine Marketing)
- Email Marketing
- Social Media Marketing
Our proprietary Discovery Process begins with a 2-3 hour meeting where we mostly do one thing - ask questions.
Our goals is to understand you (leadership), your organization, and your customers.
The Dicovery Process is broken into two parts - brand and marketing.
First we dive into your brand to understand your core values, your culture, and the feeling you want give your customers when they interact with and think of your brand.
This is important to the foundation of our marketing campaigns as we look to connect with your customers and create brand loyalty.
After we've discussed your brand we dissect the more tangible aspects of marketing.
We focus much of our effort on the demographics and psychographics of your customers, the problem we're solving for them, their needs and wants, and how we can exceed those needs and wants.
The goal of marketing is not to create a transactional relationship with a customer.
It is to build and nurture an authentic relationship.
One of the biggest reeasons Apple is the most profitable company in the world is because over 80% of their customer base
continues to upgrade, purchase, and use their products year after year.
The Discovery Process helps us and you better understand how to cultivate that same kind of loyalty.
After our initial meeting we take two weeks to research your industry, your customers, and strategize short term and long term marketing strategies.
Once we complete our research and analysis we present our findings and marketing plan to all stakeholders in a final Discovery meeting.
From there you are free to implement our plan yourself, take it to another agency, or move forward with us.
Search Engine Optimization
Since 81% of shoppers begin their purchases with online research SEO
is often a smart marketing investment.
We start with an assessment of your current website and search presence.
Then we perform keyword research, find your competitors' most profitable keywords, and see where the opportunities lie for you.
Then we execute based on our research and keep track of your rankings and website analytics.
Each month we provide a comprehensive and straight forward report to show our work and the progress of your website's rankings and increase in traffic.
Our SEO can be customized for local businesses and multi-location businesses seeking local SEO as well as national organizations.
The goal of content marketing
is to provide valuable information to a specific audience with the intent to drive business as a result of the trust built from said content.
We provide content for our clients in the form of:
- Social Media Marketing
- On Site Content Marketing
- Email Marketing
- White Papers
All can be highly valuable for specific circumstances.
Each is catered to our client and their customers' needs.
For local or multi-location businesses looking to make drastic improvements in their online presence reputation management
is often the first suggestion I make.
We have two software options which can either help your business play defense or offense.
Our defensive software filters lower ratings (under 4 or 5 stars) away from review sites and routes them directly to you as feedback. All positive reviews are able to pass through to the review websites.
Our offensive software is executed via text and does not route bad reviews away from review sites.
We have found that playing offense generates a 25% conversion rate whereas playing defense generates a 1-3% conversion rate which can be the difference of hundreds of reviews per month.
Search Engine Marketing
Studies have shown that Google AdWords is more often than not the winner when it comes to profitability and value among search engine marketing options, so this is what specialize in.
we set up lead tracking so we can track the ROI of your AdWords dollars.
Month to month we work to lower your cost per click and increase your conversions resulting in greater ROI.
Whether your goal is to nurture customer relationships or generate new business
Social Media Marketing
Still in its infancy, most organizations do not know how to utilize social media and often don't know where to begin.
Two things you must know - social media is not going anywhere and it's only going to become more important.
Facebook, LinkedIn, Instagram, Twitter, and Snapchat are powerful tools and each has its strengths.
Whether you're a B2B or B2C business or a non-profit, social media is underpriced attention (for now) where you can build brand awareness and generate sales.
For our non-profit partner Campaign One At A time we created a video which reached over 23,000 people and generated almost $5,000 in donations.
They spent $20 on Facebook advertising.
That's social media ROI.