Catalina Imaging provides mobile CT rental solutions to hospitals in all 50 US states. They had a working website and an AdWords presence, but wanted to improve their search rankings and better understand their marketing efforts; what was working, what wasn’t, and what they should do to get more leads.
When Catalina Imaging’s team contacted us they didn’t fully understand what their challenges were. Their previous company had not been providing updates on any KPI’s and gave them no analysis of their AdWords or search ranking performance. During our Discovery Process we could see that regular maintenance had not been taken care of on AdWords and no on-site or off-site SEO work had been done since the website was built years before.
Catalina Imaging saw an increase in rankings for many keywords, but most importantly we improved their ranking for the two highest volume and most competitive keywords, mobile ct and mobile ct scanner, which previously sat below the the first page and now sit at position six and eight, respectively. After ironing out the AdWords inefficiencies, we were able to save them an estimated $1,600 per year which was 13% of their yearly AdWords budget. After testing new ads, were able to improve click through rates by 100-300%.
